Catch22 is a leading training and apprenticeship provider. The approached me to design a series of awareness and marketing materials for their ESF London Youth Programme. The programme is aimed at 18-24 year olds who are parents, lone parents, young carer’s, care leavers, work programme leavers, migrants and refugees wanting to find work, training or an apprenticeship.
I created an overall brand look that could sit within their broader brand guidelines and was flexible enough to be used over numerous formats. The design needed to appeal to a young target market, to stand out against other service provider’s materials and to have a sense of positivity and empowerment.